Contemporary Direct and Interactive Marketing Lisa D. Spiller

ISBN: 9781933199375

Published: January 1st 2012


467 pages


Contemporary Direct and Interactive Marketing  by  Lisa D. Spiller

Contemporary Direct and Interactive Marketing by Lisa D. Spiller
January 1st 2012 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 467 pages | ISBN: 9781933199375 | 4.42 Mb

Decades ago, direct marketers gathered customer names and addresses, and created mailing lists- today, much has changed and much has remained the same. This third edition recognizes the growth of various digital marketing formats for conducting direct and interactive marketing today. Todays consumers desire the speed and the control that the new digital and social media formats provide. Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and precise than ever before. This edition builds on the traditional foundations of direct marketing, and extends into the future where continuous digital innovations are transforming the marketing landscape.

We cannot begin to envision what changes are ahead. But one thing is certain: traditional direct and interactive marketing principles will still apply. This edition builds on these traditional foundations, captures the new media and methods, and explores the future innovations of direct and interactive marketing.

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